A new advertising product offered by television channel TV2 haws been a success with both advertisers and viewers, Krisztián Kovács, commercial director of TV2 has announced. Instead of following the traditional model of selling blocks to several advertisers, the channel has recently starting filling slots with single spots.
Single spots are more expensive than conventional slots, but cost less than booking the entire block. Despite the higher cost of the commercials, TV2 has successfully sold all its single spot time slots, Kovács said.
According to business daily Napi Gazdaság, Vera Szabolcsi of Vodafone Hungary and Csaba Atkári, advisor to market researchers TNS Hungary both agreed with his opinion.
TNS surveys have shown that people tend to remember single spots while 55% of respondents said they did not switch to another channel because of them.