June 27, 2008, 8:34 CET
UK marketing communications program to be offered by Budapest college
The Budapest College of Communication and Business (BKF) this September will begin offering a marketing communications certificate program "franchised" from London's Middlesex University, reports inforadio.hu.
Jolán Róka, the deputy rector of the BKF, said the goal of the program, which is unique in Europe, is to teach students the marketing strategies used in today's fast-changing global media environment.
The curriculum and requirements of the program will mirror those at Middlesex University, and will be conducted in English. Students will tackle four subjects over two semesters, and submit a paper. Successul candidates will earn an "MA in Marketing Communications."
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