Hungarian kids between the age of 8 and 14 are characterized by increasing consumer consciousness and brand loyalty, and spend Ft 33 billion (nearly €136.5 million) each year, summarized Zsuzsa Gábos, marketing research manager of Szonda Ipsos, which recently conducted a survey about the consumer habits of this age group.
According to Stop.hu, 60% of these kids watch their favorite TV show every day, and every third is shocked by the fact that previous generations were able to survive without mobile phones. Gábos adds that the most popular channels among this group are not the children’s channels. Among the 2,000 kids, 700 prefer RTL Klub, 440 like TV2, while Jetix received 460 votes, Minimax 320 and music channel Viva 300. As for the radio channels, Danubius was the absolute winner with 440 votes while Sláger received a bit more than half of this. Rádió1 was the favorite of 150 kids, Juventus was mentioned by 90, and Roxy received 50 votes.
Among the magazines, Bravo was the absolute favorite, followed by Popcorn and Képes Sport, which together received as much votes as Bravo alone. Their favorite website is Startlap, followed by Myvip and Iwiw. Youtube and Google received less votes than these.
Kids can also decide quite often which clothes, food or mobile phone the family should buy. According to child psychologist Jenő Ranschburg, parents make two mistakes by letting the kids buy anything they want: they often believe that they can relieve themselves from their responsibilities, and that a happy childhood means that they buy everything the kid wants.