The Hungarian Postal Service (Magyar Posta) will refresh its database containing information about the lifestyles of clients, and consequently they are currently sending out millions of questionnaires to Hungarian households, reports Napi.hu (subscriber only).
The questionnaires will be addressed to those clients who are currently included in the database, in addition to being sent to another two million residents. The questions can also be answered online.
The update was made necessary because the rights to manage the current database will expire at the end of this year, so Magyar Posta is required by law to delete it. Results from the current study can be used from next year onward. Based on the collected information, the company can approach clients with customized offers which fit into their lifestyle.
As they have previously, the company is encouraging clients to fill in and return the questionnaires with prizes worth a total of Ft 10 million (over €41,000), with the main prize being a Fiat.