November 11, 2008, 10:27 CET
Students to be targeted by classroom marketing
Media agency Iskolamarketing (School Marketing) is planning to offer free folders to university students as advertising space, reports Kreatív Online. Distribution of the folders, which will contain a calendar and a school schedule, will start at Budapest's higher education institutions in February.
The agency will offer 25,000 copies per month of the folders for which János Kardos-Horváth, guitarist and singer of popular rock bank Kaukázus, will write lead articles. The product and articles are aimed at youngsters who are "environment-conscious and have a desire for thinking and creating."
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