Media agency Iskolamarketing (School Marketing) is planning to offer free folders to university students as advertising space, reports Kreatív Online. Distribution of the folders, which will contain a calendar and a school schedule, will start at Budapest’s higher education institutions in February.
The agency will offer 25,000 copies per month of the folders for which János Kardos-Horváth, guitarist and singer of popular rock bank Kaukázus, will write lead articles. The product and articles are aimed at youngsters who are “environment-conscious and have a desire for thinking and creating.”