Hungary’s Agricultural Marketing Centre has announced plans to support producers and distributors participating in the organization’s campaign to popularize goose liver, writes marketing portal Kreatív Online. The AMC thinks the campaign is necessary to balance the effects of Hungarian goose products losing market share in other countries. It would provide a total of Ft 15 million (roughly €57,000) for various communications activities.
Applicants have to state their cause, the planned method of realizing their goal, detailed costs, amount of subsidy requested and the expected result of the program. They can apply for support for a number of activities, such as organizing conferences, sponsoring programs, writing PR articles, creating information packages and websites, e-mail campaign and ATL/BTL promotion. The deadline for application is November 27.
Finally a good idea. Let’s make Four Paws pay for the campaign. Sue them for everything they got.