The Mammut shopping mall in Budapest has rehired Media Vision and Globie International from among as many as 25 competing agencies to do its media planning and publish its new shopping magazine, kreativ.hu reports.
The tender for the three contract was announced late last year. “We [saw a lot of] novel and simple concepts and management singled out one among them, so the evaluation took a little longer than we previously thought” said Tamás Szőke, Mammut’s marketing manager.
The department store will also pick a new PR company soon. Currently, the firm is evaluating the proposals of 10 agencies and will announce a winner later this month.