Hungary’s CTnetwork, which focuses on cost-per-click (CPC) online advertising, has moved to cut its list prices by more than 30% due to the ongoing economic crisis, mediainfo.hu reports.
The move follows an earlier “sales action” the firm had launched in November. The company’s owner, Hírek Média, has since decided to keep the lower prices to attract advertisers during the slump.
As a result, the list price for click-throughs on the network was lowered on April 1 to Ft 20 from the previous Ft 30. Meanwhile, agencies will be offered a higher commission that the firm says can top 40%.
The firm hopes the change will entice large media buyers to choose the network over such competitors as Google and eTarget.
CTnetwork was the first CPC-based advertising network in Hungary, and currently places ads on 300 Hungarian internet sites.