April 20th, 2009

Hungary TV ad revenue rises marginally, radio slumps in ’08

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Revenue from television advertising in Hungary grew a slight 2pc to HUF 71.5bn in 2008, director of the Business Consulting division of the Hungarian unit of Ernst and Young Istvan Nagy said at a press conference on Friday, citing an analysis by the Hungarian Association of Electronic Programme Providers (MEME).

Revenue from television advertising spots rose just 1pc to HUF 67.9bn, while revenue from sponsorship increased 20pc to HUF 3.5bn.

Revenue from radio advertising fell 7pc to HUF 7bn in 2008.

The figures were based on information from all 31 Hungarian language television broadcasters, but just four of the biggest radio broadcasters provided data on their ad revenue, and public broadcaster Magyar Radio was not among them.

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