Hungary's international business daily

June 16, 2009, 9:45 CET

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Suzuki makes Swift progress abroad as domestic market slumps

swift.jpgSuzuki Hungary is making up in part for the near meltdown of the domestic auto market by upping its exports of its popular Swift, Splash, motorcycle and other models. According to Napi Gazdaság, the Japanese company, has seen sales in Hungary fall by 29%, enjoyed overall growth in net revenue from Ft 558 billion (almost €2 billion) to Ft 609 billion, although it fell short of its Ft 650 billion target. Motorcycles performed particularly well, with 2,500 units sold, an increase in market share from 20% to 31%. The company assembled 281,700 cars in it Esztergom plant last year, a fifth more than in 2007, but plans to produce just 200,000 in 2009. The growing popularity of the Swift and Splash models outside Hungary is no surprise, it is small and competitively priced, and has garnered some pretty favorable reviews in the international press.

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