Hungary’s entertainment and media market forecast to shrink 4%

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Hungary’s entertainment and media-industry market could contract by up to USD 200m (HUF 38.33bn), or 4.4pc, to USD 4.3bn in 2009 as a result of the global economic crisis, consultancy PricewaterhouseCoopers (PWC) predicted in a recently published report on the future of this sector of the Hungarian economy.

PWC reported that Hungary’s entertainment and media-industry market could contract further, to bottom out at USD 4.2bn in 2010 before rebounding to reach USD 5.1bn in 2013.

PWC said that Hungary’s Internet-service segment is likely to expand by an average of 12pc annually over the next five years, generating annual revenue of USD 1.4bn by 2013.

Global entertainment and media-industry revenue is expected to contract by 3.9pc in 2009 before growing 0.3pc in 2010, PWC noted.

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