August 7th, 2009

Hungarian shoppers favoring cheaper, less-advertised brands

By

Value-based turnover on less-advertised and generally less-expensive product brands increased 2.8pc yr/yr in the first four months of 2009, while that for more-advertised, generally more-expensive brands decreased 9pc during that period, market-research company GfK revealed in its most recent analysis.

GfK said that the value-based turnover on self-brand items declined 1.7pc during the period.

GfK Sector Manager Krisztian Kovacs noted that in many instances less-expansive product brands compete with self-brand items, particularly since the appearance of premium self-brand products.

Topics
Share
Comments [1]
The All Hungary Media Group is firmly committed to freedom of expression and therefore applies a mostly "hands off" approach to comment moderation. Comments left by readers represent their own views and do not necessarily reflect the opinions or beliefs of the staff, editors or owner of the All Hungary Media Group, who nonetheless reserve the right to remove comments that are off-topic or which moderators consider to constitute "hate speech." Also note that in order to prevent spam we generally close entries off to comments several days after publication.
  1. Anonymous says:
    August 7, 2009 at 9:37 pm

    These ‘articles’ are getting curiouser and curiouser. Howver, could it simply be that when people have less money, they tend to switch to l3ss expensive products? Could it be just that simple, really?