October 27th, 2009

Hungarian agencies hit jackpot in Full Tilt Poker regional ad bid

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Leading global gaming website Full Tilt Poker has chosen two Hungarian agencies to execute its East European campaign, writes kreative.hu.

Coordination of the initial campaign in Eastern Europe will be the task of Young and Rubicam Budapest, while the regional media strategy and media purchases will be the responsibility of MEC (Mediaedge:cia).

The brand entered the Hungarian, Polish, Czech, Slovakian and Romanian markets simultaneously.

The campaign employs TV, printed and online channels, adapting advertisements made in the United States in its first wave. These are made with the aid of professional poker players.

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