November 3rd, 2009

Survey finds most Hungarian newspapers losing readers

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National dailies in Hungary had fewer readers in the second half of last year than during the same period three years before, a survey on the Hungarian media market revealed.

Only tabloid Blikk had a camp or readers over one million. During the period of July and December last year, the number of the paper’s readers was 1,025,000, going up from 986,000 from the period of July-December in 2005, said the survey, based on TNS media Intelligence data.

Another two national dailies that saw an increase were all sports daily Nemzeti Sport and business daily Vilaggazdasag. The number of Nemzeti Sport’s readers went up to 311,000 in the second half of 2008 from 288,000 during the same period in 2005, whereas Vilaggazdasag increased its readership to 30,000 from 28,000 during the surveyed period.

The readership of the national political dailies, however, dropped. Largest daily Nepszabadsag had 294,000 readers in July-December last year, 111,000 fewer than during the same period in 2005. Magyar Nemzet lost 4,000 readers, while Nepszava 6,000.

The freely distributed Metropol also lost readers and had only 429,000, as compared with 629,000 in the second half of 2005.

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Comments [3]
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  1. Dubious says:
    November 3, 2009 at 1:26 pm

    How many readers do Magyar Nemzet and Népszava have now? Why are these the only two totals left out? And what about the other tabloids?

  2. Erik says:
    November 3, 2009 at 2:47 pm

    @Dubious: Well, that’s not the strangest/lamest
    thing about this survey/story. For one thing, they
    are talking about *readers* rather than
    *circulation*, which means they are taking the
    circulation figure – already a pretty dubious number
    - and then multiplying it by some even more dubious
    ‘pass-along’ rate. What’s even weirder is how
    Metropol had ‘lost’ readers, as the paper is *free*.
    Though maybe this is true, and explains why these
    days whenever I get on the metro in the morning I
    got someone shoving the thing in my face. Anyway,
    who cares about these numbers (except for metropol
    and the tabs) since the main audiences for the
    ‘serious’ papers are all online.

  3. Bela says:
    November 3, 2009 at 4:42 pm

    I am getting really sick and tired of RealDeal.hu adopting these stupid-ass, totally ridiculous, and utterly useless MTI-ECONEWS “surveys”, using MTI’s own deformed form of garbage pseudo-English, and eature them here for our collective anti-enjoyment and utter ridicule.

    There must be some legitimate surveys using approved methodology done even in Hungary, no? The MTI-ECONEWS crap just isn’t it.