Swiss outdoor advertising group Affichage is selling off two of its three Hungarian units as part of a broader divestiture of its international operations.
According to napi.hu, the reorganization of the parent company APG is behind the sale of local units Europlakát and A Plakat, which will leave only Neonlight in the company’s Hungarian portfolio.
Behind the sales are said to be lower demand and a widening price war in the sector, which have resulted in losses for the group.
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