How's this for embarrassing: last week Hungarian tax authority APEH was forced to release a special communiqué admitting that it had included leading brewer Dreher Sörgyárak Zrt on a public list of corporate deadbeats by mistake.

The background is that the APEH publishes data on taxpayers with considerable tax arrears every three months, with individuals getting the "name and shame: treatment if they have accumulated arrears of more than Ft 10 million, and companies if they owe ten times that. Or at least that's supposed to happen.

According to this piece on mfor.hu, the APEH's confessed that it had included Dreher "as a consequence of an administrative error, without reason."

Dreher's was apparently the only well-known name on the list - aside from the APEH, whose brand will no doubt further suffer as a result.