February 09, 2010, 11:27 CET
Szentkirályi mineral water targets international star for new ad campaign
Mineral water company Szentkirályi Ásványvíz Kft will have an international star appear in its commercials this year, but their name will not be revealed until spring, writes kreativ.hu.
The company's campaign face will probably be an athlete, as consumers can guess in text messages which young Hungarian footballer will appear with the star in commercials. Nine young athletes were selected from among trainees of several Hungarian sports clubs whose photos will appear on 1.5-liter bottles of Szentkirályi mineral water.
Szentkirályi's new campaign was launched on February 4.
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