A new website where media owners can auction off advertisement surfaces was launched recently, kreativ.hu reports. Founders of Mediafield.hu say it is Hungary’s first media surface auction site.
In addition to holding auctions, users will also have the option for traditional media offers.
Creators of the portal say there is demand in the market for a more transparent and flexible pricing system. They also think the auctions will help sell advertisement surfaces which were left unutilized as a result of the crisis, while expecting that a price competition will be generated, raising revenues of premium media surface owners.
There are plans to include print, online and public area media surfaces among offers on the new site. Talks are currently underway with future partners.