March 4th, 2010

Bad economic times lead to raging diaper price wars

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diaper.jpgA price war has broken out among brand-name diaper manufacturers in Hungary after consumers switched to cheaper store brands as a result of the economy continuing to be down in the dumps, napi.hu reports. Bad jokes aside, prices dropped by as much as 20% in some cases. Pampers, Libero and store brands control an 80-90% share of the Hungarian market.

The price of Pampers diapers fell by 10% on average over the past six months, while the price of the manufacturer’s maxi size diapers (7-14 kg) was reduced by 20%. Following this, Libero began to reduce their prices as well.

The portal added it expects that the companies will continue this race toward the bottom (sorry) in order to win over consumers and take back their market share from the store brands.

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  1. a says:
    March 4, 2010 at 3:56 pm

    reported by “nappy”

  2. Hugica says:
    March 5, 2010 at 6:02 pm

    Is this considered news?