Hungary's international business daily

March 12, 2010, 9:46 CET

Television ad revenue in Hungary drops 16% to Ft 60 billion in 2009

Television advertising revenue in Hungary fell 16pc to HUF 60bn in 2009, Valentin Nemeth, a senior consultant at Ernst and Young, said on Thursday.

Revenue from advertising by national terrestrial broadcasters fell 21pc to HUF 48bn, while that of thematic television stations grew 10pc to HUF 12bn. Revenue from sponsored spots fell 29pc to HUF 2.5bn.

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