A new study of shopping habits in 12 Central European countries by market researcher GfK reveals Hungarian consumers to be among the most cost-conscious in the region. According to the findings, 82% of Hungarian shoppers plan their purchasing before they got to the store, with barely half making on-the-spot, “impulse” purchases. Over two-thirds of the Hungarians surveyed said they compare the prices of comparable products offered under different brands, and the “impulse” buying rate is now below what it was in the middle of the last decade.
Meanwhile, the “stockpiling” of foodstuff is dropping, with only a third of families still doing it. Instead, this habit has been replaced by more frequent (but less “intensive”) shopping trips. In comparison, two thirds or Romanian and Russian families chose to stock up on foodstuff. [nepszava.hu/inforadio.hu]