According to listed price valuation, advertising spending by Hungarian companies dropped 4.4% in the first half, Kantar Media has found.
Advertising revenues of the leading two television channels decreased by 14% and 15% as they reduced prices but maintained the volume of advertisements. Cable television station revenues increased slightly, while drops occurred by 5% in the print media, 7% in radio, and 2% on the web.
On the other hand, outdoor advertisements expanded 3%. Insurance companies spent 46% less on advertisements, while banks cut back their spending 27%. Compared to zero one year earlier, advertising of state bonds and bills reached Ft 1 billion in the first half.